Women's Activism NYC

Lucie Basch

1992 - Today

By: Nathalie Perrin | Date Added:

“Around the world, one-third of food ends up in the trash, which is 41 tons per second. We have the obligation to try everything that is possible.” This statement deeply resonates within me, touching my heart and echoing my hopes for tomorrow. That’s why I chose to write about this fantastic woman. Lucie and her dedication shows us that another way is possible, that food waste and the absurdity of overconsumption are no longer the model. She's a role model for many women, an entrepreneur filled with values and a commitment to making our world more sustainable. In September 2014, following her studies, Lucie Basch began her career at Nestlé factories in the United Kingdom. There, she worked to improve production 'to be faster and cheaper,' particularly in implementing the Six Sigma method. It was during this time that she became aware that food waste was integrated and considered in the production process. Not understanding how products still fit for consumption could be discarded and how this mode of operation could be accepted, she reacted, shocked by the amount of wasted food: 'I am an engineer, and I have a rational mind. Food waste has always bothered me because it doesn't make sense. Regardless of the factory I visited, whether it was to produce cereals or coffee, the mentality was the same.' In February 2016, during a stay in Oslo, Norway, with the Open Food Network organization, she discovered the collaborative economy and social entrepreneurship. She then decided to confront food waste and reject a world that 'will no longer exist in 40 years.' Taking advantage of the experience of the OuiShare network in the collaborative economy, she learned about the information technology of collaborative websites. With other people working on the issue of food waste, she launched her website project to combat food waste: a platform connecting merchants and individuals so that unsold items from the day are not thrown away. She developed the Too Good To Go application, initially in Scandinavia with local co-founders, and later in France. Subsequently, she took charge of international expansion, reaching 17 countries in Europe and North America. She earned the 2018 Margaret Prize during the Digital Women's Day, where she was recognized as the 'Entrepreneur of the Year’. Too Good To Go enables everyone to fight against food waste on their own scale. The application is a platform that connects food merchants (small businesses, distributors, etc.) with responsible users. Thanks to geolocation, users can identify unsold products that are then sold at a price lower than their original value. The principle is to encourage merchants to sell their unsold products at attractive prices to consumers at the end of the day.

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